Feel like you’re all passion and no strategy?

It was a scary first step, but you did it.

You took your determination,

your commitment,

and your passion

and you turned it into something big.

But now, your resolve is shrinking.

And you’re a little bit convinced that you must be stuck in the middle of a silent movie because no matter how loud you talk, no one seems to hear you.

Is there a secret you’re missing out on? A magic formula you’ve yet to find?

I wish I could say YES, but the truth is, life as a purpose-driven brand is hard.

There are no shortcuts and no Pass Go cards.

If there’s any Holy Grail to success, it certainly includes a heck of a lot of elbow grease, scraped knees, and steely nerved determination.

But you know what else it includes?

A few wicked-smart friends along the way.

So here I am. . . completely convinced you’ve got a message worth telling and ready to do whatever it takes to share it.


Lindsay is a gifted writer and a deep thinker. She knows how to connect with an audience. Her words are refreshing and inspiring. Not only is she great with her craft, but she is organized, pays attention to the details, and always meets deadlines. She is a tenacious researcher and stays on top of industry insight. I love working with Lindsay. . .

Julie Short, host of Momnesia



When Opinions Matter

I've never been one to put a whole lot of stock in other people's opinions of me. . . except when it comes to my work.