You shouldn’t have to sell your soul in order to reach your audience.


Hey there, Lindsay here. The go-to copy whisperer for coaches and thought leaders who just need “someone who finally gets it.”

If you’re anything like me, you work overtime to tame the eye roll when you see the newest Instagram-filtered marketing guru rave on and on about how they consistently hit $100 K/month (and “how you can too if you will only follow this super secret formula that I discovered out of my sheer brilliance and now I’m so graciously sharing here with you.”) Sound familiar?

And of course, it’s all cleverly disguised as FREE, but ultimately delivered at the price of your carefully saved thousands.

Surround yourself with this outdated (and completely INAUTHENTIC) guru soundtrack long enough and you’ll swear you’ve sold your soul to Beelzebub.

Because here’s what happens as a result:

  • You let frameworks do your thinking.

  • You follow formulas instead of your heart.

  • You trust group-think over your incredible intuition.

And it exhausts and deflates and completely disappoints because you’re left feeling like it’s working for everyone else. . . but you.

But what if you didn’t have to jump on the marketing bandwagon in order to reach your audience?

What if you could hold on to every ounce of your authentic self and STILL SUCCEED at building a message that causes the RIGHT PEOPLE to perk up and say, “Oh my gosh, where has this person been my whole life?!”

If you need permission to break the rules, ignore the gurus, and build a coaching business that feels like the real you, then I’m here to give it to you. (The truth? You don’t need me to give it to you. You’re ready to give it to yourself!)

Set yourself free from the formulas, the “get-clients-now-schemes,” and the cookie-cutter templates for just. a. little. while. (Or better yet. . . forever!)

Because when you let yourself breathe and step out of all of the to-do-list traps and comparison formulas, you’ll find the voice that will speak volumes to your audience (...and change their lives with a message ONLY YOU CAN SHARE).

We all have mantras. Here’s mine for you.


If you’re ready to step out of the branding madness to build an IRRESISTIBLE and AUTHENTIC message, you’ve got to be willing to get out of the rat race of look-alike, same-same, guru-glazed marketing. . .

You’ve got to be willing to do the SOUL WORK. . .

You’ve got to be willing to UNbrand. . .

because it’s here where you’ll find your golden message.

  • If you keep a notebook beside your bed because you know you’ll wake up with an inspired idea. (Or let’s get even more real. . . you’ve been known to jump dripping wet from the shower because, hello. . . when a good idea comes, you can’t risk forgetting it. . . )

  • If you know every Myers Briggs personality type and every Enneagram number and intuitively understand what makes people tick (and what makes them run and hide) within the first 5 minutes of meeting with them. . .

  • And if you feel like you could win any race if you were running on intuition alone. . .

then I think it’s possible we might become best friends.

I’m also really impressed with your ability to act as part of our team and still maintain your objectivity and focus as our content marketing consultant, as well as our copywriter. Our market and situation are unique, and to be honest, I doubted we would ever find the right person. I was so wrong!
— Jennie Marlow, 1Body Inc.
I can’t believe in just a few short times talking on the phone you were able to nail our company brand and philosophy in just a few short, simple paragraphs.
— April Howe, Marketing Coordinator, The Cleary Company
Creative agencies and corporate marketers dream of finding writers like her. She truly is one of a kind.
— Becky Tumidolsky, Words In Effect
Lindsay is a gifted writer and a deep thinker. She knows how to connect with an audience. Her words are refreshing and inspiring. Not only is she great with her craft, but she is organized, pays attention to the details, and always meets deadlines. She is a tenacious researcher and stays on top of industry insight. I love working with Lindsay.
— Julie Short, Momnesia


And we’ll use THE UNbrand METHOD™️ to get there.


If you want a message that is covered in gold and bathed in wine, there is only one way to get there. You’ve got to get clear on the 3 principles of your brand essence.

  • Your purpose

  • Your ethos

  • Your impact


You already know what this soul work requires.

It’s deep, honest, and sometimes hard, but with THE UNbrand METHOD™️ you don’t have to do it alone, and you certainly don’t have to do it in the dark.

We’ll start with just 3 simple questions:

  • What is my “why”?

  • What’s missing in my market?

  • What can I do to make an impact?


When you are able to clearly and authentically answer these questions, you give rise to your authenticity. And then, something almost magical begins to happen with your audience. . .  

  • They see you.

  • They listen to you.

  • They trust you.

  • They follow you.

  • They champion you.

THE UNbrand METHOD™️works because it empowers you to wholly step into your authentic self.

If this feels overwhelming, don’t worry - I’m here to help you move through THE UNbrand METHOD™️ so you can stop dodging the cheap sales tactics of the gurus, and start leveraging your true, authentic self.


Work with me as your Authentic Guide.

Investment: $1,200


Deep dive session where we’ll uncover some of your biggest messaging obstacles.

  • Authenticity Guide that presents a clear and concise method for expressing your mission and your values

  • Messaging Compass that helps you uncover messaging that impacts and converts



Work with me as your Invested Coach.

Investment: $2,500

Monthly copy support where we work together to create the most effective copy and the best strategies.

  • Access to a professional conversion copywriter who gets your voice, your value, and your brand essence

  • Weekly check-in calls + in-depth follow-up emails on suggested action steps

  • Intensive copy support* (may include support on copy editing, rewrites, email campaigns, web pages, social posts). *Does not equate to full rewrites or copy creation

  • Unlimited email support to answer any quick questions not requiring intensive copy support and in-depth reviews



Work with me as a Valued Partner.

Investment: $5,500

THE UNbrand METHOD™️ Session: We’ll talk about your why, your market, and your impact, and then I’ll use research + intuition to create your Brand Messaging Guide—an in-depth guide that will help you intuitively and confidently empower your target audience to take action.

And don’t worry. I don’t just hand you a brand dossier and say “good luck!” As your Valued Partner, I help you take all those nuggets of info and apply them in targeted, meaningful ways.

You’ll also get 1 Month of Invested Copy Coaching when you work with me as a Valued Partner.



Need even more?

Customized content packages are available after THE UNbrand METHOD™️ session.



Want to stand out? Here’s the good news. . .