I joined One Body on the ground floor, helping to identify and create a brand message that would resonate with its target audience. Web copy, landing pages, webinar and video scripts, blogs, email campaigns, social media copy—I’ve strategized, led and created all content designed to build an audience and drive revenue. My copy has converted at more than 60%, and emails have boasted up to a 50% click-through rate.
Like many institutions of higher education, gaining and sustaining enrollment is a challenge. When I arrived at Anderson University, enrollment had been in a 5-year slump. I completely revamped the content strategy, leading the way on email campaigns, social media campaigns, video campaigns and print campaigns. The result was a 30 percent increase in lead conversions, millions of dollars in additional revenue, and increased university brand cohesion. More exciting, the following year proved to be the first time the university had met or exceeded enrollment goals since 2011.
As an employee engagement platform, Emplify was seeking to differentiate itself in the market and needed to distill its message in a cohesive and understandable way. Through a brand messaging session and competitor research, I collaborated with Emplify’s creative team to develop a central messaging strategy for its growing brand.
I work with leading Fortune 500 CEOs throughout the nation to craft engaging and compelling advertorials for Forbes and Architectural Digest. Through focused interviews, I establish the primary marketing message and then work with project managers and designers to create powerful copy designed to attract and convert diverse target audiences. Industries include higher education, tech, design and construction, women in business, aerospace, law and more.
Summit Equestrian Center needed a powerful way to express their services and their mission, especially to its donors. Working closely with the executive director, photographer and graphic designer, we developed a 16-page viewbook that could serve multiple audiences—an important facet of this project, considering the nonprofit’s small marketing budget.