What the heck does that mean, anyways?
Done well, it means you’re standing smack dab in the middle of your customer’s sweet spot. They simply cannot resist you.
In the old days, you could just show up in your subscriber’s inbox and woo them with a few words and a shiny offer. Not so much anymore.
The world is pretty noisy, isn’t it?
If you want to stand out, get noticed, and take home the bacon (as they say in the Midwest), then you need a careful mix of strategy and skill.