A 20 Percent Standard Open Rate?

I’ve Written Email Campaigns That Have Tripled That.

Creative agencies and corporate marketers dream of finding writers like her. She truly is one of a kind.
— Becky Tumidolsky, Words In Effect

It Takes More Than Words to Change the Hearts of Your Audience.

In the old days, you could just show up in your subscriber’s inbox and woo them with a few words and a shiny offer.

Not so much anymore.

The world’s pretty noisy, isn’t it?

If you want to stand out and get noticed, then you need a careful mix of strategy and skill.



Show up at the right time with the right tools, and you might just determine that your subscriber’s inbox is a gold mine. Let me show you how to blast past the industry-standard open rate and convince your subscribers to take action.



You’ve put TONS of hard work into creating your product and crafting those snazzy emails. Be sure to finish strong with a landing page that closes the deal and guarantees your success.


You’re irresistible. You’ve got a product that you believe in. You’ve got a message worth screaming from the mountaintops. Powerful launch copy requires a bit of neuroscience—words, timing, and stories all play a tremendous role in delivering conversions. And each has its particular place in the launch cycle.



Conversion copy isn’t just about great writing. It’s takes a full tool box of deep-dive research, interviews, focus groups, competitor analysis reports, surveys, design audits and more if you want to get ahead of your competition.