The greatest pioneers have always had a trusted sidekick.
Frodo had Sam.
Lewis had Clark (and they both had Sacagawea).
Orville had Wilbur.
Simon had Garfunkel.
As your brand coach, I help you dig deep into the who of your brand, and I make sure you emerge with a crystal clear plan on how to position yourself for success—down to every dotted i and crossed t.
When you partner with me, I become the trusted sidekick who uses my creative superpower to peel back the layers of your brand and bring all your hidden gems to the surface. One of my greatest strengths as a brand coach is the ability to hear what you don’t say, to see what you don’t see, and to believe what you can’t yet believe.
And here’s what I believe more than anything right now. . .
But that will only happen when you discover how to merge your “WHY” with your “HOW.” Here’s what will happen when we partner together:
You’ll claim your unique place in the market.
You’ll have more confidence and less fear.
You’ll know exactly how to speak to (and convert) clients who will share your passion and support your brand.
You’ll stand out from your competitors.
You’ll know how to move forward towards success.
Brand Mapping begins with a 60 - 90 minute deep-dive strategy session designed to uncover the critical components of your brand identity.
Unique brand voice: Knowing your tone of voice and the personality that resonates with your audience is the first critical step in creating successful content.
Brand story: What sets you apart from anyone else?
Brand promise: What do you stand for and why does it matter?
Target personas: Get a clear outline on the who, what, when, where, why and how of your target audience.
Elevator pitch: Trade the complexities of your subject matter expertise for the simplicity of a message people will understand.
Brand buzzwords: Learn what to say and how to say it (as well as what you shouldn’t say and why).
Key objections & answers: Discover why your audience is reluctant to engage and learn what language will help move them past their barriers.
Competitor overview: Receive an in-depth analysis of up to 3 competitors in your market, including services and programs, lead magnets, tone of voice, content libraries and more.
Client interviews: Uncover specific audience language, pain points, features and benefits with up to 3 client interviews.
Each strategy session results in a comprehensive, step-by-step guide designed to help you carry out your brand’s unique mission in a cohesive and intentional way.
The brand identity session gives you all the perks of the brand mapping session, and then a little bit more. You’ll spend time with my designer, talking over your vision for your visual identity (including everything from your logo and letterhead templates to your social media bios and customized templates). It all goes a long way in helping you establish yourself as an authority in your space, so if you want to leave a lasting impression, this is an investment you’ll want to consider.
60-90 Minute Brand Mapping Session
A Complete Brand Roadmap
A Visual Brand Roadmap
Social Media Bios & Custom-Designed Templates