People sometimes ask me to share one of the biggest lessons I've learned about the art of storytelling, and my initial response is always the same:
Of course, there's so much to unpack in order to fully explain that answer, and that's where this guide comes into play.
Inside, you'll discover exactly why storytelling must begin with a very specific set of habits – habits that peel back who you are and what you believe, and habits that invite your team, your stakeholders, and your audience into a space of shared meaning.
When we tell brand stories, we're helping others make sense of their world and discover how they fit into it. We use brand stories to spark new ideas, to change old paradigms, and to anchor ourselves to the principles that we know and believe to be good and true.
The habits of story will likely be one of the most transformative things you'll ever learn.
You'll more easily resist the fast-paced allure of marketing and branding and instead embrace the slowing of time as story seeps in and starts to reveal just exactly who you are.
It's a stark contrast to the way of our fast-paced business world, but story refuses to apologize for its process.
It's not afraid to be the outlier in a data-drenched culture, asking for us to push pause on our demand for quick, easy answers and instead, step into something that is so very ancient and yet still, so very relevant – a habit of story where we willingly and humbly show up as the observer, the listener, and the values-driven leader so we can find and tell stories that matter.
By now, maybe you're wondering how to learn these habits of story. And if so, keep on reading, my friend, because that's what the next few pages in this guide are all about.
Of course, there's so much to unpack in order to fully explain that answer, and that's where this guide comes into play.
Inside, you'll discover exactly why storytelling must begin with a very specific set of habits – habits that peel back who you are and what you believe, and habits that invite your team, your stakeholders, and your audience into a space of shared meaning.
When we tell brand stories, we're helping others make sense of their world and discover how they fit into it. We use brand stories to spark new ideas, to change old paradigms, and to anchor ourselves to the principles that we know and believe to be good and true.
The habits of story will likely be one of the most transformative things you'll ever learn.
You'll more easily resist the fast-paced allure of marketing and branding and instead embrace the slowing of time as story seeps in and starts to reveal just exactly who you are.
It's a stark contrast to the way of our fast-paced business world, but story refuses to apologize for its process.
It's not afraid to be the outlier in a data-drenched culture, asking for us to push pause on our demand for quick, easy answers and instead, step into something that is so very ancient and yet still, so very relevant – a habit of story where we willingly and humbly show up as the observer, the listener, and the values-driven leader so we can find and tell stories that matter.
By now, maybe you're wondering how to learn these habits of story. And if so, keep on reading, my friend, because that's what the next few pages in this guide are all about.
People sometimes ask me to share one of the biggest lessons I've learned about the art of storytelling, and my initial response is always the same: