For nearly three decades, I’ve worked with founders and leaders to name and protect the identity at the center of their companies. Across industries, the pattern is the same: leadership becomes exhausting when the mission and values that once guided everything begin to drift.
Most founders come to me when they want to guard against that drift —when they’re growing or preparing to sell and they want to ensure the company they built endures. They’ve shaped a strong identity, but too much of it lives in their head, not inside the organization.
They know growth without clarity creates erosion.
Hiring without shared language creates fracture.
And a founder’s intent, left unspoken, gets replaced by noise and assumptions.
That’s why I built the Identity System™, a disciplined, inside-out approach that helps founder-led companies grow and sell without losing the mission, values, or calling that built their company in the first place.
My work is so much more than branding or culture decks.
It’s giving you the structure and language to build a company that stays true, aligned, and whole — long after you’ve stepped out of the room.
Advisor and strategist for founders and leaders
Hi, I'm Lindsay
FEATURED ON
For nearly three decades, I’ve worked with founders and leaders to name and protect the identity at the center of their companies. Across industries, the pattern is the same: leadership becomes exhausting when the mission and values that once guided everything begin to drift.
Most founders come to me when they want to guard against that drift — when they’re growing or preparing to sell and they want to ensure the company they built endures. They’ve shaped a strong identity, but too much of it lives in their head, not inside the organization.
They know growth without clarity creates erosion.
Hiring without shared language creates fracture.
And a founder’s intent, left unspoken, gets replaced by noise and assumptions.
That’s why I built the Identity System, a disciplined, inside-out approach that helps founder-led companies grow and sell without losing the mission, values, or calling that built their company in the first place.
My work is so much more than branding or culture decks. It’s giving you the structure and language to build a company that stays true, aligned, and whole — long after you’ve stepped out of the room.
Advisor and strategist for founders and leaders
The Identity System™
A two-part process that clarifies who you are and ensures that identity guides how you grow.
Hi, I'm Lindsay
Before we can protect or scale your identity, we have to name it.
Over 5 weeks, we uncover:
The beliefs and worldview that shape your work
The internal logic behind your decisions
The patterns, values, and differentiators that make your company distinct
How your identity shows up (or doesn’t) across your team and clients
Outcome: A complete, clearly articulated identity foundation that reflects the truth of who you are.
Once we’ve extracted your identity, we build the operating system that protects it.
Delivered in four modules:
Identity Framework — core beliefs, values, and principles
Culture Architecture — norms, behaviors, and rituals that operationalize identity
Strategic Narrative — a clear narrative spine for communication, marketing campaigns and alignment
Continuity Blueprint — how to protect identity through growth, hiring, or transition
Includes an Activation Workshop for your leadership team.
Outcome: A usable Identity Operating System — practical, repeatable, and built to guide decision-making, culture, and communication.
THE LEGACY CODE™
IDENTITY OS™
"Lindsay is the go-to visionary who's demanding more ."
How do you get the type of clarity and direction you need? You work with one of the top leaders in the industry. Work with Lindsay if you want to stand for something, connect in a deep way, and move through this world like nothing before.
"Your approach is peaceful and deep, and it breeds strategery!"
You are the peace. . . the quiet space needed to truly dig deep and discover whatever it is that needs to be discovered.
"Lindsay is great at helping you unfold your story."
I am doing work today that aligns with my heart. I'm pursuing big dreams, and I'm not held back by feeling like everything has to fit into a neat tidy box of life. If you are looking for someone who truly knows how to listen and can help you elevate your purpose, work with Lindsay. She will not disappoint.
"Lindsay stands out from the rest and won't give a cookie-cutter solution."
She will create work that's unique to you. . . Our questions were answered about how to move forward and what areas to focus on, again, clearly and concisely. We were heard. We were understood. We were amazed, relieved, and excited. If you're thinking about working with Lindsay, our advice is DO IT.
Protect what makes your company exceptional
As your advisor and strategist, I don't use one-size-fits-all approaches to burn and churn out clients.
I'm relationships-first because I believe that the best results only come from taking the time to truly connect who you are to what you do.
I work with a small number of clients each year, and if you'd like to see what working together might look like, jump on my calendar and let's talk.
